Posted by Lily Sheringham, Google Play team
Based in Dublin, Ireland, StoryToysis a leading publisher of interactive books and games for children. Like mostkids app developers, they faced the challenges of engaging with the rightaudiences to get their content discovered. Since the launch of the Familysection on Google Play, StoryToys has experienced an uplift of 270% in revenueand an increase of 1300% in downloads.
Hear Emmet ONeill, Chief Product Officer, and Gavin Barrett, CommercialDirector, discuss how the Family section creates a trusted and creative spacefor families to find new content. Also hear how beta testing, localized pricingand more, has allowed StoryToys flagship app, MyVery Hungry Caterpillar, to significantly increase engagement and revenue.