With 5 million sales already, the HTC One is on its way to help HTC reverse its downward sales and profits trend. Counting on a single product to effectively save a company is a risky strategy though. Perhaps thats why HTC is now planning a Google Edition version of the HTC One even though it previously denied any such Android device.

Paul OBrien of MoDaCo reported the change in strategy on Friday, with multiple sources saying the phone would be announced next week. Like Samsungs Galaxy S 4 Google Edition, announced last week at Google I/O, the HTC One would lose HTCs Sense software and run a plain, or stock, version of Android. This would be akin to the Nexus 4 phone, which Google sells directly through Google Play.

According to OBrian:

It seems as though the very existence of the Google Edition device has created considerable internal turmoil at HTC. There is a deep seated belief within HTC that Sense provides the best possible Android experience and theres no reason to offer anything different unifying behind a consistent message. HTC has always been a company however that is driven from the top and it appears as though the new device has been sanctioned by none other than Peter Chou himself, no doubt influenced by arch-rival Samsungs recent announcement.

Its possible that turmoil is related to the key executives and resources that have left HTC as recently as this week, but that could be coincidental. Theres little, however, that HTC knows it needs to make major changes in product and vision if it wants to stay relevant in the Android marketplace.
More at Gigaom...

--jeremy