Posted by Lily Sheringham, Google Play teamCultureAlley developed the app HelloEnglish to help Indians learn English through gamification, supporting over15 dialects. More than 13 million people now use Hello English in India andaround the world.
Hear Nishant Patni, Founder & CEO and Pranshu Bhandari, Co-Founder, explain howthey optimized the app to address challenges faced by emerging markets. Learnhow they used various Google Play tools to address varying levels ofconnectivity and device capabilities, and improve user retention.