I am having trouble connecting my LG LU2400 phone and getting it recognized by the Android Development Bridge.

lsusb recognizes the phone:
me@ubuntu:/$ lsusb
Bus 003 Device 001: ID 1d6b:0001 Linux Foundation 1.1 root hub
Bus 002 Device 002: ID 0461:4d81 Primax Electronics, Ltd 
Bus 002 Device 001: ID 1d6b:0001 Linux Foundation 1.1 root hub
Bus 001 Device 009: ID 1004:618e LG Electronics, Inc. 
Bus 001 Device 001: ID 1d6b:0002 Linux Foundation 2.0 root hub
And according that, the idVendor is 1004 and the device ID is 618e. But from the examples I've seen so far online, the device ID doesn't seem necessary.
So I added the following line of code to /etc/udev/rules.d/51-android.rules
SUBSYSTEM=="usb", SYSFS{idVendor}=="1004",MODE"0666", OWNER="me", GROUP="me"
But I have no idea if this is the SYSFS should be ATTR or something else or if I need to/(or need to NOT) change the Mode or owner or explicitly state device ID or whatever.

All I am certain of is that when I type adb devices I get no recognition of the phone as being plugged in, so I can't access it:
me@ubuntu:/$ adb devices
List of devices attached 
????????????	no permissions
Does anyone who has successfully connected a phone to a linux box have any ideas?

Thanks very much,