Posted by Vlad Zavidovych, Software Engineer; Artem Yudin, Software Engineer Google Play Instant enables people to experience your game or app natively without having to go through a full installation process. Removing the friction of installing is a great way to increase engagement, conversions, and lifetime value of your users.
Today, we've made it easier to build instant games and apps by removing the URL requirement. Previously, in order to publish an instant game you had to create a web destination for it. The website also had to be connected to the instant game through intent filters and digital asset links verification.
Now, it is no longer required to add URL-based intent filters to your instant game. People will be able to access the instant experience through a 'Try Now' button in the Play Store or Play Games apps, via deep link API, and in the future through the app ads.
While being particularly helpful for games which often don't have a corresponding website, the new URL-less functionality is available to both game and app developers.
How to develop and publish an instant game without adding URL support

Game developers using Unity or the latest Cocos Creator can take advantage of URL-less instant games by simply leaving the URL fields blank in the setup process.
However, if you have your own game engine or have built your game from scratch in C++, check the AndroidManifest to make sure it has the following intent filter declaration:





Starting with Android Studio 3.2, you can create a new instant game, or convert your existing game, without associating a URL with it. In fact, this is now the default behavior. Here is a run through the process:
First, make sure you're running Android Studio 3.2 or newer by either updating or downloading it here. Make sure to install Instant Apps Development SDK 1.3.0 or higher from Android SDK Manager.
Then download a sample instant app from GitHub. In Android Studio, click File

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